#Model in fenty concealer commercial skin#
#Model in fenty concealer commercial pro#
#Model in fenty concealer commercial download#

The kindling? Rapid expansion through digital channels and the attraction of more customers willing to pay higher prices for higher quality.Īs emerging nations grow in purchasing power and become globalized, they offer budding promise for international companies to enter - if they bring higher quality products than those available locally along with them.īy geography, Asia Pacific and North America dominated accounting for more than 60% of the total. How big is the beauty industry? Up from $483B in 2020 to $511B in 2021 - and with an annual compounded growth rate of 4.75% worldwide - it’s predicted to exceed $716B by 2025. Globally, the industry is strong and only getting stronger. Beauty Industry Statistics and Market Research: Global & US Though closely related, we’ve separated health and wellness - i.e., personal care - into its own ecommerce guide. Statistics: Beauty Industry Market Share & Growth in 2021įor the purpose of this report, we’ll divide beauty into three categories: skincare, color cosmetics (make-up), and fragrance. The results? 25x revenue YoY, 2.5x AOV, and profitability for the first time. Its lifeline came in the form of an online “Skin Quiz,” powerhouse UGC, subscriptions, and insights from customers seeded throughout the funnel. Struggling with low traffic and dismal conversion rate that no new creative or better-performing ad could fix - this clean-beauty brand needed a refresh. By selling through product funnels using Facebook advertising, it offered customers the niche products they actually needed.Ĭonversions increased, repeat customers lifted +50%, and the brand hit 140% year-over-year growth. The payoff?ĥx return on prospecting campaigns, 7.5x return on remarketing efforts, and 15x return on its social campaigns made in collaboration with Disney.Īs a brand that wasn’t digitally native, the eco-conscious retailer’s hurdle was gaining traffic online. In a competitive market, this indie brand stood out against expensive rivals with creative that highlighted product quality. There you’ll find detailed examples, packed with tactics and lessons, from three fast-growing direct-to-consumer (DTC) companies.

#Model in fenty concealer commercial download#

Strategies: Your Ecommerce Marketing Growth Plan ‘Make Over’Įverything’s right here on the page but you can also download the entire report to save for later or send to your team.Trends: Insight from 2022’s Top Cosmetics Brands & Companies.Statistics: Beauty Industry Market Share & Growth in 2021.That’s exactly what this exhaustive report will cover: Statistics, trends, and strategies guide the way forward. Is the beauty industry growing? Especially ecommerce cosmetics in 2021, 2022, and beyond? Absolutely. Does brick-and-mortar still dominate? Also, yes. Clinging to enterprise status, CPG manufactures respond by either acquiring their independent counterparts, partnering with them, or launching private-label alternatives.ĭid COVID-19 negatively affect sales? Yes. Once “challenger” brands like IPSY, Glossier, and Fenty are now household names - spanning geographies and demographics alike.Įntrepreneurs rush to greet a new wave of consumers seeking fresh norms and niche products. Horrendously hungover because there was a 2-4-1 special on Jäger bombs? Concealer.īecause I've already been shade matched in the foundation, I already knew my concealer shade was going to be the 170 (a no-brainer system, but God, not enough brands do this).Long controlled by retail conglomerates, the beauty industry has turned online. I get pretty excited when a new Fenty product drops, but this one, in particular, had me more hyper than five-year-old on Christmas morning.Ĭoncealer is my favourite makeup product of all time, because it hides a whole host of problems.

#Model in fenty concealer commercial pro#

PRO Filt’r Instant Retouch Concealer Review: If it settles into lines, it's a no from me. As I'm getting older, I also like my concealer to have a smoothing effect. I usually go for a concealer that's one shade lighter than my foundation, to make the area look more luminous. I have combination skin, and the area around my eyes tends to be the most dry.

I'm also starting to see some crow's feet and wrinkles around my eyes (joy).

#Model in fenty concealer commercial skin#

Samantha, Deputy Beauty Editor Beauty bio:įair skin (shade 170 in Po Filt'r foundation), with minor dark circles that tend to be more noticeable if I have a sh*t sleep.

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